Episode 046: Beyond Limits - Rob Rich's Journey

Introducing Rob Rich

🌟 He’s a spirited 45-year-old ultra-marathon runner with a deep love for the outdoors. Rob's 22-year journey at UPS has seen him transition from delivering smiles in packages to thriving in the Feeder Department. His heart's joy? His family with Stephanie and their five amazing daughters.
Beyond UPS, Rob is a cornerstone in the endurance sports community, managing aid stations at events like Vacation Races and 29029, where he revels in supporting athletes pushing their limits.
A devoted member of recovery groups for a decade, Rob is passionate about helping others find their path to recovery and success. His life's mission? To inspire positivity and help everyone around him realize their dreams and goals.
Join us in celebrating Rob Rich – a true embodiment of resilience, compassion, and dedication.

Welcome to another episode of "Live Your Truth Love Your Life," where today's guest exemplifies what it means to live a life filled with purpose, endurance, and compassion. Rob Rich, fondly known as 'Cowbell' Rob, is not just an ultra-marathon runner and a revered figure in the endurance sports community, but a beacon of hope and inspiration.
I first met Rob at the 29029 Everesting event in Snowbasin, Utah. His infectious energy, the unceasing ringing of his cowbell, and his heartfelt support played a pivotal role in not only my success but also in the lives of countless others. Rob's journey from facing personal challenges to standing tall as a symbol of perseverance and altruism is nothing short of awe-inspiring.
In this episode, Rob delves into his life story, revealing the highs and lows that shaped him. From his career at UPS, his loving family, to his deep involvement in recovery groups and passion for aiding others, Rob's life is a testament to the power of positive transformation and the human spirit.
Rob also shares the poignant story of his niece, Carly, who tragically passed away due to a heroin overdose on October 3, 2017. Carly's spirit of service and her natural ability to bring joy to others deeply impacted Rob. He recalls how she always sought to put a smile on everyone's face, whether through a simple wave, a smile, or acts of kindness. Rob's commitment to living a life of service is a tribute to Carly's memory. He has vowed to keep her spirit of helping others alive, a promise that has profoundly influenced his journey and mission. Rob's story is not just about his personal transformation but also a homage to the enduring impact Carly had on his life and his enduring dedication to making a positive difference in the lives of others.
Key Highlights:
- Rob's Transformation: Discover how Rob overcame personal adversities and transformed his life through endurance sports and a commitment to helping others.
- The Power of Community: Learn about Rob's deep involvement in endurance events and how he uses these platforms to support and inspire participants.
- A Personal Touch: Rob's unique way of making a difference, from ringing cowbells to offering surprise snacks at aid stations, embodies his personal mantra of service.
- Life Lessons and Advice: Rob shares invaluable insights on overcoming challenges, setting goals, and maintaining balance amidst life's demands.
Rob's story is a vivid illustration of how one can transcend limits and positively impact the lives of others. His unwavering spirit and dedication to service are a true embodiment of living one's truth and loving life.
The essence of Rob's journey is not just about enduring physical challenges but also about embracing life's struggles with a positive mindset and a heart to help others. His story reminds us that resilience is not just about personal triumphs but also about lifting others along the way. Keep this episode close to your heart as a reminder of what we can achieve when we combine personal strength with the power of community.
Reflect on a challenge you’ve faced in your life.
- How did you overcome it?
- What strengths did you discover about yourself in the process?
- How this experience has shaped your outlook on facing future challenges.
Take your time with these questions. Sit with them, revisit them, and most importantly, act on them. It’s time to turn your insight into action.
There are no limits to this exercise - let your mind roam free, and be as detailed and creative as you can. The more vivid your visualization, the more tangible your dream will feel.
This is your time, your moment, your opportunity to make magic. Believe in your own potential, and let's see where this journey can take us. Happy journaling!